From Coffee to Culture: How ZUS Became a Lifestyle Brand
Автор: risebowls podcast
Загружено: 2026-02-03
Просмотров: 7
Описание:
ZUS Coffee is no longer just a coffee chain, it’s a lifestyle brand that resonates with identity, community and long-term loyalty.
In this episode of The Unfinished Business, we sit down with Venon Tian, Chief Operating Officer of ZUS Group, to explore how ZUS evolved from selling coffee to building a culture that people connect with daily.
This conversation offers valuable insights for founders, brand builders and leaders looking to create brands that go beyond transactions and become part of people’s lives.
🎧 Watch the full episode to learn how culture, community, and clarity can turn a brand into a movement.
📌 Don’t forget to like, subscribe and share if you’re building a brand with purpose.
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