Audioiltapäivä 9/25, Sound Thinking:The Power of Audio.Amplified. Steve Keller, Sonic Strat.Director
Автор: Bauer Media
Загружено: 2025-09-24
Просмотров: 147
Описание:
Audio is memory and memory is money
"In today’s media rich environment, where audio-enabled touch points are increasingly available to consumers, sound is quickly emerging as a primary driver for brand identity, discovery and experience. How can brands navigate the challenges of this rapidly changing sonic landscape, where capturing ears is as important as capturing eyes? I`ll offer you an inspiring and informative introduction to the world of “sonic strategy,” sharing insights and guiding principles into how brands can harness the power of sound to influence consumer perception and behavior. I´ll deftly blend sound science with sound art, unlocking the “sound choices” that can improve the return on your audio investments." - Steve Keller
Vaikuttavan audiomarkkinoinnin avaimet, vol. 14
Tilaisuuden oivallukset blogissa: https://www.bauermedia.fi/blog/2025/0...
Videon aloituskuva: Julius Konttinen
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