How Design Makes You Rich

Описание: Why Design Excellence is Your Competitive Advantage

Most businesses are asking the wrong question about design. Instead of "How does this make us money?" they should be asking "How much are we losing without it?"

In Part 1, I showed you what Cowrywise is doing differently with their visual strategy. In this video, I'm breaking down the business case that every CEO, founder, and business owner needs to understand.

What you'll learn:
PERCEPTION = POSITIONING - How visual excellence lets you charge premium prices (and why Cowrywise doesn't compete on price)

DESIGN = DIFFERENTIATION - Why being visually distinctive is your only competitive advantage in a crowded market

CONSISTENCY = TRUST - How every brand touchpoint either deposits or withdraws trust equity

CULTURE = TALENT - Why the best people want to work for brands with strong visual identity
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