Agents of Change - Human in the Loop Episode 3 with Rex Briggs

Описание: Rex Briggs has been thinking about AI and marketing productivity since the early days of the internet.

In this episode of Agents of Change, Aubriana Lopez speaks with Rex Briggs, Chief AI Officer at Claritas, about why this AI wave feels different — and what’s actually holding it back.

Long before generative AI, Rex was pioneering log file analytics, post-click attribution, and neural networks at Wired and HotWired. He later founded Marketing Evolution and authored What Sticks and The AI Conundrum (MIT Press).

They explore:
Why AI adoption is a human problem, not a technology problem
The hidden dangers of short-term ROI optimization
What’s really inside marketing’s “black boxes”
How AI personalization drove a 400% lift in a Cadillac campaign
Why org charts and workflows are breaking before the tech does
What may surprise us most by 2027

Rex argues the future won’t be defined by smarter algorithms alone, but by how organizations adapt — culturally and structurally. The real challenge isn’t building AI. It’s aligning people, incentives, and accountability around it.

A candid conversation about transformation, resistance, and what it really means to be an agent of change.