Partnerships to Playbooks: How Corporate Hotels Win Repeat Business | Hyatt Regency Houston Downtown

Описание: Connect with Allie on Linkedin:   / allison-kapinus  
Connect with Natalia on Linkedin:   / natalia-castillo  

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In this sit-down, marketing manager Alli and events lead Natalia unpack how a high-performing, big-box urban hotel turns culture into guest outcomes: cross-department communication, influencer programs that actually convert, weekend demand strategies, and the internal leadership pipeline that keeps teams engaged. If you oversee sales, marketing, or operations in hospitality, this conversation is a playbook on retention, repeat group business, and brand-safe partnerships.

Who this is for: corporate hotel leaders, brand/ownership groups, asset managers, revenue leaders, event directors, and consultants focused on guest experience, margin, and market share.

What you’ll learn:
• How to segment influencer content for leisure without diluting group sales goals
• Operational details that retain repeat groups (AV, security, temperature, access)
• Culture → service: internal programs, recognition, and “Hyatt University”–style upskilling
• Community partnerships that create authentic, local demand signals
• Practical ways to prepare for mega-events and domestic travel swings

About the guests:
• Allie — Marketing Manager: social, web, partnerships, and guest-experience alignment.
• Natalia — Events leader: operations perspective and client service across formats.

Work with Railz Hospitality:
Need content that books business and a plan that ties marketing to sales? Tap our team for media days, strategy, and execution across venues and brands: https://railzhospitality.com