How to Choose the Right Niche for Your Coaching Business

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Choosing the right niche is one of the most important decisions you will ever make in your business, yet it is also one of the most misunderstood. In this episode, I walk you through how to choose a clear, profitable target audience without overcomplicating it or getting stuck in fear.

You will learn why niching and messaging are the foundation of sustainable sales, how to validate your niche with real market research, and how to position yourself as a paid expert rather than a generalist. I also break down how to create an ideal client profile, craft a powerful I help statement, and use money language in a way that feels grounded and aligned.

If you feel stuck, unclear, or worried that your niche will not make money, this episode will give you clarity, confidence, and practical steps to move forward.

What You Will Learn:
How to choose a niche that is clear, tangible, and profitable
Why market research matters more than guessing or overthinking
How to identify and define your ideal client profile
Why experts get paid more than generalists
How to create a strong I help statement that converts
How to use money language without being a business coach
What makes a niche sustainable long term

Timestamps:
00:00 Why choosing the right niche matters
02:01 How to validate your niche with market research
03:43 Positioning yourself as an expert, not a generalist
05:08 Why followers and engagement do not equal money
06:31 The three main areas people invest in
06:56 Non negotiables for your ideal client
07:48 Demographics and how far to niche
08:17 Defining your client’s current and dream situation
09:46 Creating your I help statement
11:26 Examples of strong and weak niches
13:08 Using money language in your messaging
14:56 Final thoughts on choosing the right niche