INDIA FASHION FORUM 2018 - CX 2 Omnichannel Transformation (Presentation)

Описание: a first principle, customer-centric
approach to Omnichannel
transformation
Cutting through the hype:
Learning drawn from powering
Omnichannel journeys across 40+
brands and in 2500+ EBOs
touching lives of more than 4 Million
people in the top 50 cities - this
session will help CIOs and CEOs
demystify the hype around it.
Insights from pioneers of Omnichannel
retail in India, this session will help CIOs
and CEOs rethink the impact of digital
transformation. A lot of
businesses/brands have started
including an Omnichannel approach
to their long-term strategy. Getting the
‘one-customer one-brand’ view is the
elusive Holy Grail that a brand should
solve for using technology.
This session will revolve around the
changing landscape of customer
journeys. Insights from the session will
enable CXOs in developing their own
ROI-driven Omnichannel playbook.