Building Brands and Influencing Behaviour | Summer School | University of Amsterdam
Автор: University of Amsterdam
Загружено: 2025-12-16
Просмотров: 169
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Find out more about this programme: https://bit.ly/40pCkKJ
This three-week course explores the foundations of brand value in consumer behaviour and psychology, translating this knowledge into hands-on recommendations for brand positioning, brand building, and brand strategy. The programme provides a sound academic foundation, while continuously connecting theory to the business world.
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