Destination Discovery: Scaling Your Tourism Brand on TikTok

Описание: 📱 Great tourism marketing doesn’t just tell a story—it goes viral.

At eTourism Summit 2025, the session “Destination Discovery: Scaling Your Tourism Brand on TikTok” broke down how DMOs can harness TikTok to inspire travelers, spark curiosity, and deliver real, measurable ROI.

🔥 Here’s what we learned:
Visit Daytona Beach is making waves with a TikTok strategy that’s as smart as it is scroll-stopping—driving over 270 million impressions and turning the platform into a true engine of discovery. And TikTok? They’re equipping destination marketers with powerful tools to turn storytelling into strategy, and engagement into bookings.

👏 Big thanks to our rockstar speakers: Kay Galloway (Daytona Beach Area CVB) and Lauren Gourley (TikTok)

💡 This session was sponsored by TikTok—and it made one thing clear: If your brand’s not showing up on TikTok, you’re missing where the journey begins.

🚨 Want more insights that break the algorithm and the mold? Join us at eTourism Marketplace, where today’s smartest ideas meet tomorrow’s biggest opportunities.
👉 https://informaconnect.com/etourism-m...