Get an Advantage by Segment products by custom labels in Google Ads

Описание: Most people only segment by product type or brand, which is fine, but it’s not always enough. Custom labels let you break things out even further so you can actually bid smarter. Think sale items that need a higher ROAS target, high-margin products you want to push harder, or even seasonal collections that come and go.

In this video I’ll show you:

How to use custom labels to pull out sale products and bid accordingly

Why excluding “everything else” is the step most people miss (and it matters)

How to create separate campaigns for high-margin products without killing your base campaign

A real-world example of restructuring a fashion brand’s campaigns around seasonal collections

If you’re managing Shopping campaigns and want to squeeze more performance out of your feed, custom labels are the tool you’re sleeping on.


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