Embracing AI in Real Estate | Lucy Edwards | The Brainiac Blueprint Podcast

Описание: In Episode 6 of The Brainiac Blueprint Podcast by Left Brain AI, we sit down with Lucy Edwards, a real estate expert with 25 years of experience, known for pioneering floor plans in New Jersey and Long Island.

Lucy breaks down why AI is a “love, hate relationship” you have to embrace to stay relevant. She shares how tools like Matterport and virtual staging help buyers visualize properties, even remotely, and why it’s essential to watermark digitally altered images to avoid legal pitfalls.

Lucy also reveals how persistence helped her master new tools through webinars and practice, and how virtual assistants like OPY handle follow-ups, freeing up agents for higher-value work. She uses ChatGPT daily to refine social posts and messages so they’re concise and personal, and recommends starting with foundational CRMs like Go-High-Level before layering on advanced features.

She dives into powerful AI-driven marketing tools like Trust Scout and Listrack, which surface migration and demographic data to reach the right buyers effectively. And at every turn, she reminds us, passion for what you do and the willingness to grow are what will make you indispensable. No tech can replace that.

⏱ In this episode, we discuss:
00:00 – Intro and “fall in love with AI” mindset
00:54 – Pioneering floor plans in NY and NJ
07:01 – Using Matterport and virtual staging
12:12 – Ethical virtual staging and watermarking
07:35 – Learning AI tools through persistence
20:35 – Virtual assistants (OPY) for follow-ups
24:14 – ChatGPT for social media and messaging
35:43 – Real estate CRM essentials (Go High Level)
30:08 – Trust Scout and Listrack for predictive targeting
52:16 – Final reflection, passion and adaptability as your edge

🔗 Lucy Edwards
LinkedIn →   / ledwardsny  

NEW TO ME?
Hi, I’m Kyle Lambert, founder of Left Brain AI and Action Hero Marketing, where we combine smart tech with smarter strategy to help businesses grow with empathy, automation, and clarity.

I host The Brainiac Blueprint Podcast to explore how AI is transforming real world people and their roles, organizations and industries in which they thrive. My philosophy is “good AI” empowers humans, not replaces them. Through Action Hero, we help B2B and SaaS brands generate more qualified sales calls using proven funnels, automation, and human-first messaging. With Left Brain, we step back from a marketing only focus and help organizations save time, reduce expenses, and increase revenue through intelligent, measurable AI and automations.

When I’m not strategizing growth or recording interviews, you’ll find me sharing insights on marketing, AI, and business systems, always with a clear goal: make things work better, faster, and more human.

Want to learn more?

Connect with me on LinkedIn:   / kyle-f-lambert  

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