Diwali Takeover: How Indian Influence Is Shifting Global Luxury's Power Balance
Загружено: 2026-11-04
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India's Diwali no longer needs an introduction. It is becoming a global moment for luxury, culture and influence - just like Christmas, Lunar New Year or Ramadan. From Harrods in London to Bvlgari in Jaipur and the Metropolitan Museum of Art in New York, Indian culture is commanding space in some of the world's most iconic luxury institutions. India's growing wealth is drawing global luxury brands towards its consumers and festive traditions. But this story goes beyond money and retail. Indian craftsmanship, designers, celebrities and cultural identity are increasingly shaping how global luxury presents itself. As Diwali enters the global luxury conversation, is Indian influence shifting the balance of cultural power? On Beyond Borders, Ananya Dasgupta explores the Diwali takeover - and what it reveals about India's rising global stature.
00:00 India's Diwali Moment on the Global Luxury Stage
01:14 Why Global Luxury Is Betting on India
02:00 Diwali Becomes a Global Retail Moment
02:09 How Luxury Brands Are Building Diwali Strategies
02:44 Harrods Takes Diwali to London
03:33 India's Cultural Influence on Global Luxury
04:12 Indian Stars Take Centre Stage at the Met
04:58 India Is Helping Define Global Glamour
#diwali #indianculture #globalinfluence #luxury #globalluxury #indiapower #culturalpower #beyondborders #ananyadasgupta #sabyasachi #ranimukerji #gauravgupta #bvlgari #harrods #gucci #louisvuitton #cartier #chanel #masabagupta
AXIS is where the world is explained through India’s lens. For decades, global narratives have been shaped by Western media... told through Washington, London or Beijing. But as India rises as a major economic, military and diplomatic power, why should others define the world for us? Why shouldn’t India shape its own voice, own perspective, and own narrative? That’s where AXIS comes in. We decode global power shifts, wars and conflicts, the India-China rivalry, Pakistan, West Asia, oil shocks, trade battles and neighbourhood politics - with one key question: What does this mean for India and for you? As India rises, so should its share of voice!
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