PININFARINA EXHIBITION ARTIFACT RESTORATION | INSIDE THE ARCHIVES

Описание: On this episode of Inside The Archive, Petersen Archivist, Laura Fisher takes you through the restoration of a book jacket from the Petersen Automotive Museum's newest exhibition of Pininfarina vehicles.

Battista Farina, better known by his Italian nickname “Pinin,” was first exposed to the art of coachbuilding in his brother’s shop, Stabilimenti Farina. He went on to establish his own firm, Carrozzeria Pinin Farina, during the 1920s, creating some of the most admired coachwork of the era on chassis ranging from the prestigious Rolls-Royce to the workaday Fiat. The design house’s best known early achievement was the 1947 Cisitalia, which was acclaimed by critics as a work of art and which signaled a new direction in automotive styling.

In 1972 the firm, now known as Pininfarina, added a wind tunnel to its facilities, allowing stylists to evaluate a car’s objective aerodynamic purity in addition to the subjective beauty of its design. Today the Pininfarina style continues to evolve thanks to this ongoing search for greater aerodynamic efficiency. And while the storied carrozzeria remains focused on vehicle design and small-scale production, its commitment to satisfying the needs of a changing market has proven essential to its modern day survival and serves as an example to others.

Consisting of more than 10 million images, the Petersen Publishing Archive is a collection of physical photographic negatives, transparencies, and film that were originally shot for Petersen publications between the 1940s and 1980s. Through the generosity of The Margie and Robert E. Petersen Foundation, SEMA, and the Motortrend Group, the Petersen car museum was able to digitize over 1.5M of the most significant images and continues acquiring and preserving automotive archives from around the world.

Discover celebrity cars, motorsport, vintage cars, and so much more by viewing the archives here: archives.petersen.org

We are always looking to expand our archives, to donate archival material, please email [email protected]. Keep watching for more art restoration and object preservation.

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