Bold Marketing & Innovative Tech - Running a Modern PI firm ft. Lee Rudin

Описание: I sit down with Lee Rudin to talk about his bold marketing strategy and tech AI systems he has at his personal injury law firm.

Get in touch with Lee Rudin: (833) 438-7833
All Socials: @GetRudeLaw
Visit Rudin Law: www.getrude.com

Lee Rudin, founder of Rudin Law in New Orleans, breaks down "Stop Being Polite, Get Rude" and explains why authentic marketing and branding is the way to survive in a saturated market. We also geek out on operations, covering how to build a tech stack that actually works and how to avoid "shiny object syndrome" when adopting new legal tech and AI tools.

In this video, we cover:
The "Get Rude" Origin Story: How Lee developed a sticky, controversial brand that resonates with clients and repels the wrong fits.

Legal Software & Operations: A deep dive into Lee’s tech stack, including why he chose Filevine for case management and how he uses Domo and Lead Docket to visualize data.

AI in the Law Firm: Lee describes AI as a "secretary sitting outside your office" it only works if you give it good instructions. Learn how he is leveraging legal AI tools like LawPro.ai for medical chronologies and Speed AI for intake quality assurance.

Growth & Expansion: Insights on scaling a firm, hiring a global team, and making data-driven decisions rather than relying on "gut feeling."

Timestamps:
0:00 - Start
0:45 - Introducing Lee Rudin
5:02 - Lee Rudin’s "Get Rude" Branding & Marketing
12:33 - Managing and Scaling Growth
15:04 - Legal Software Deep Dive: Filevine, Lead Docket, etc.
16:50 - Choosing the Right Tool
25:00 - Tracking Data & Analytics to Make Better Business Decisions
27:49 - Using Legal AI the Right Way (Medical Records & Call Analysis)
33:24 - Avoiding “Shiny Object Syndrome” with New Tech
37:12 - The Future of Rudin Law


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I'm Martin Kravchenko, CTO and Co-founder at Swans. We build custom AI and automation solutions for Personal Injury law firms across the US.

What we do:
1. R&D - vet software for you to separate AI hype from hard ROI.
2. Strategy - identify what operating & AI systems your firm truly needs.
3. Execution - build, deploy, and drive adoption at scale.

⚖️ Want to build an AI-Native Personal Injury law firm?
Visit: https://swans.co/

📚 Have any questions?
Reach out to me on LinkedIn:   / martinkravchenko  

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