Why You Need Van Cleef & Arpels Jewelry in Your Collection (Yes, It's Worth It!)

Описание: Van Cleef & Arpels has been loved by aristocrats and royalty since its inception as a French luxury jewelry house in 1896. It started as a love story between Estelle Arpels, daughter of a precious-stones dealer, and Alfred Van Cleef, son of a stonecutter but a business built on a romantic beginning is not the only reason why you need Van Cleef & Arpels jewelry in your collection (yes, it's worth it!). Their history of jewelry-making innovation, prestigious clientele, and flawless materials and design make their high jewelry worth the price.

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Van Cleef & Arpels is a brand-favorite not just among royalty and high society but also among modern celebrities and influencers. With only a 50-year history, they're a relatively young company but despite that, they've achieved a tremendous amount. We're not just talking about brand name recognition but the intricacy and meaning of the jewelry creations themselves.

𝙎𝙄𝙂𝙉𝙄𝙁𝙄𝘾𝘼𝙉𝙏 𝙏𝙍𝙄𝙐𝙈𝙋𝙃 𝙄𝙉 𝙄𝙍𝘼𝙉𝙄𝘼𝙉 𝙃𝙄𝙎𝙏𝙊𝙍𝙔

Van Cleef is so highly regarded that back in 1967, they were asked to create a crown for the coronation of Empress Farah Pahlavi of Iran.

What made this ALL THE MORE remarkable (and so important to execute beautifully) was that historically, wives of Persian monarchs never had the privilege of being crowned. At least, not since the Muslim conquest of Iran, which dates back to 633. We're talking about a 1,334 year difference. This was a big moment in woman's rights history that followed in the footsteps of policies set forth by the White Revolution, which called for further emancipation of Iranian women. Mohammad Reza Shah was adamant about making a symbolic gesture by crowning his consort.

Thanks to Google, we can help you make the distinction: A Queen is a Queen by blood. A Queen Consort is the wife of the King.

Traditionally, crowns in Iran were made with stones already in the imperial treasury. Because it was illegal for such items to leave the country, Van Cleef had to send a team of jewelers to make the crown on location and it was a process that required six months to complete.

The crown of the former Empress was beautiful but even she had to admit, it was also a bit heavy, coming in close to 2 kg which equates to about 4 lbs, 7 oz. It contained not only close to 1,500 diamonds but it was also adorned with 34 rubies, 36 emeralds, 105 pearls and two spinels.

𝙏𝙃𝙀 𝙈𝙔𝙎𝙏𝙀𝙍𝙔 𝙎𝙀𝙏, 𝘼 𝙅𝙀𝙒𝙀𝙇𝙍𝙔-𝙈𝘼𝙆𝙄𝙉𝙂 𝙁𝙀𝘼𝙏

Van Cleef's biggest achievement in jewelry-making was their Mystery Set, also known as "Serti Mysterieux," a precious stone setting technique that they patented in 1933. This approach made it possible to set stones so realistically that absolutely no prongs or metal components would be visible (allowing for unbroken swatches of color). How many pieces of jewelry have you seen that can accomplish that? It's no wonder that their jewelry can be so expensive, when one considers the mind boggling amount of hours such a task requires.

𝙏𝙃𝙀 𝘽𝙄𝙍𝙏𝙃 𝙊𝙁 𝙏𝙃𝙀 𝙄𝘾𝙊𝙉𝙄𝘾 𝘼𝙇𝙃𝘼𝙈𝘽𝙍𝘼 𝘾𝙊𝙇𝙇𝙀𝘾𝙏𝙄𝙊𝙉

The four leaf clover motif is an instantly recognizable symbol of the brand. In fact, all you have to do is type "clover jewelry brand" into Google and Van Cleef is the first to come up. Named the Alhambra collection and created in 1968, it was inspired by the scalloped archways of the Alhambra Palace in Granada, Spain.
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🥰 𝙁𝙊𝙇𝙇𝙊𝙒 𝙏𝙃𝙀 𝙅𝙀𝙒𝙀𝙇𝙍𝙔 𝙑𝘼𝙐𝙇𝙏 𝙊𝙉 𝙄𝙉𝙎𝙏𝘼𝙂𝙍𝘼𝙈
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👑 𝙁𝙊𝙇𝙇𝙊𝙒 𝙇𝙐𝙓𝙐𝙍𝙔 𝘽𝘼𝙕𝘼𝘼𝙍 𝙃𝙀𝙍𝙀

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