Tal Peretz on AI Matchmaking for Technical Buyers

Описание: In this episode, Marbue Brown sits down with Tal Peretz, the Co-Founder and CEO of Onfire AI. A seasoned expert with a decade of experience building data and AI solutions, Tal previously served as the CTO of Onid in the authentication and identity space. Today, he leads Onfire AI in its mission to revolutionize the customer journey for technical buyers, specifically CTOs, CISOs, and CIOs by leveraging vertical AI to create more meaningful, contextual connections between buyers and sellers.

The conversation explores how AI can be used to enhance, rather than diminish, the customer experience within the sales and shopping portion of the journey. Tal explains how Onfire AI cuts through the "noise" of automated outreach by combining CRM data with live web signals from communities like Reddit and X to identify "in-market" buyers. They discuss the shift toward "human-in-the-loop" AI that empowers sales teams to provide highly personalized, timely outreach that respects the buyer's time and solves their specific pain points

HIGHLIGHTS

02:26 – the Mission of Onfire AI
05:22 – Solving the "Noise" Problem for Technical Buyers
10:05 – The Three-Layer AI Engine: Data, Context, and Human Tone
14:40 – Measuring ROI: 4x–8x Increases in Engagement
18:04 – Strategic Intelligence and the Future of Buying

Connect with Tal Peretz
Company Website: https://onfire.ai
Guest Email: [email protected]
LinkedIn:   / talper