Ogury's enhances digital advertising with AI-powered persona targeting using AWS

Описание: Ogury pioneers personified advertising, powered by AWS, to help advertisers reach relevant audiences while tackling signal loss in a privacy-first digital advertising world. Discover how their solution, Ogury One, enables media agencies to instantly match their briefs with personas based on anonymized browsing patterns and behaviors, allowing advertisers to target audiences more effectively and optimize campaign results. Learn how Ogury used Amazon Bedrock foundation models and AI-powered automation to enhance control, predicatability, and improve response quality by 10%.

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