Marketing Attribution in Digital marketing
Автор: Likith sagar Cheerla
Загружено: 2025-12-15
Просмотров: 53
Описание: This video gives a clear explanation of marketing attribution modeling and its role in digital marketing. It shows how customers interact with a brand several times before making a purchase and why it is important to understand which touchpoints influenced their decision. The video describes different attribution models, including single touch, multi touch, and data driven approaches, and explains how each one assigns credit to various interactions. A simple example is used to show how social media, email, and search ads can work together to support a conversion. The video also highlights how attribution helps businesses make better decisions by improving budget use, strengthening campaigns, and understanding customer behavior more accurately. Overall, the focus of the video is to show that attribution modeling is an important tool for analyzing the customer journey and choosing the marketing strategies that have the most impact.
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