How B2B Marketers Are Actually Using AI for Content

Описание: Everyone’s talking about AI. But who’s actually doing something useful with it?

We found five B2B marketers who are, and we’re putting them on stage to break it all down.

This live session will feature five finalists who submitted how they’re using AI to power their content engine. Each one will take the (virtual) stage to demo their process, show results, and answer questions from our expert panel:

Benny Bridger (Head of Marketing, Walnut)
Jess Cook (Head of Marketing, Vector)
Dave Gerhardt (Founder & CEO, Exit Five)

It’s part workshop, part competition, with bragging rights and a pair of Meta Ray-Bans on the line for the top use case.

Here’s a preview of what they’re bringing to the table:

A “content concierge” GPT trained on original research to surface stats, quotes, and data for SEO, sales decks, thought leadership, and more

A 3D content workflow combining Meshy and VEO 3 to generate and animate characters for creative brand storytelling

AI-generated quarterly sales briefs that merge real-time economic data with tailored messaging

A high-volume content engine using AI to monitor trends, generate content from transcripts, and score leads based on social engagement

A no-code ROI calculator built in Lovable that reps use to build tailored business cases live with prospects

Expect behind-the-scenes workflows, creative tools in action, and lessons you can take back to your own team.