Finance needs more marketing | Shalva Akhrakhadze | TEDxDIT

Описание: Who is Shalva Akhrakhadze?

Shalva Akhrakhadze is finance professional from Tbilisi, Georgia. He is a founder and CEO of LTD Financial Laboratory, local company with main services in financial consulting, financial management and coaching. At the same time he works as a lecturer in the top business universities of Georgia, like Caucasus School of Business, Bank of Georgia University and Georgian Institute of Public Affairs.
Shalva published a book "Financial Analysis in Practice" in 2013, and recently his article (Tricky Issues of Compounding) was printed in the European Journal of Accounting, Auditing and Finance Research .

What will his TEDx Talk be about?

The topic is "Finance needs more Marketing". This talk will describe the financial directions where marketing ideas are presented and vice versa, will compare the different approaches for the same topic from the perspective of these two different disciplines (like usage of markup in the marketing, while gross profit is the main metric for the same topic for finance professionals) and explain what is the logic behind it, and as a conclusion will illustrate why finance needs more marketing

Shalva Akhrakhadze is a finance professional from Tbilisi, Georgia. He is a founder and CEO of LTD Financial Laboratory, a local company with main services in financial consulting, financial management and coaching. At the same time he works as a lecturer at the top business universities of Georgia, like Caucasus School of Business, Bank of Georgia University and Georgian Institute of Public Affairs.
Shalva published a book "Financial Analysis in Practice" in 2013, and recently his article (Tricky Issues of Compounding) was printed in the European Journal of Accounting, Auditing and Finance Research.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx