Emotional Branding: Reimagining Product Positioning for New Segments
Автор: Marketing Talks
Загружено: 2025-12-30
Просмотров: 32
Описание:
How do you reposition a rugged "off-road" legend for a family-focused audience? Nissan shifted the narrative from desert power to family safety, highlighting the emotional security of a mother behind the wheel. This pivot resulted in the Nissan Patrol being recognized as the safest big SUV.
Marketing Insight: Successful brands don't just sell features; they sell the peace of mind that resonates with their target persona’s core values.
What’s a brand you’ve seen successfully shift its narrative to reach a new audience? 👇
#marketingstrategy #brandpositioning #customerexperience #omnichannel #marketingcommunity #brandstorytelling #growthmarketing #marketingtalks #gcc #saudiarabia
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
