Xbox ADMITS they are DEAD! "We are NOT In a Healthy Spot!"

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"My mandate is not 30% accountability margins, it’s not enterprise software margins, it’s to be the number one gaming and entertainment company, and what’s what we’re going to go do.” - Xbox CEO
asha sharma
at Bloomberg Tech live XBOX CEO on exclusives:

'It's tough topic ... I think we have to be very thoughtful about each title and how we want to think about it, and learn from similar cases in the industry' XBOX CEO Asha Sharma on exclusives 🎮

"It's a tough topic ... in order to be a great publisher, you must have your games reach large audiences"

"At the same time, we're increasingly becoming a platform ... in order to be a platform, you must have exclusive content and services"

"I think we have to be very thoughtful about each title and how we want to think about it, and learn from similar cases in the industry" What you might’ve missed:

"We invest in subsidies even when we’re losing money, because of memory and storage. We’re long on gaming, we’re long on XBOX, and we’ll keep investing, but we’ve got work to do. You’ve shared the numbers - we’re not in a healthy spot. The next hundred days is going to be about resetting the business." Looks like Forza Horizon 6 has sold around 6.4 million copies across Xbox and Steam, with more than 6 million additional players accessing the game through Game Pass, all before its PS5 launch.