How pricing shapes profit, positioning, and customer perception

Описание: Pricing is more than the price tag: it’s the one tactic companies have at hand that can have a direct impact on the bottom line.

And price signals to your customers how your brand is positioned, and how you value your product or service.

In this episode of the Value-Driven Marketing Podcast, I’m speaking with Caroline Cookson, founder of Cookson Partners and pricing strategist, about how companies can approach pricing more strategically.

During the conversation, they discuss:

Signs that it may be time to review your pricing
How to think about customer value when setting prices
Practical approaches for testing and adjusting pricing in B2B contexts
How to communicate price increases clearly and transparently
The role marketing teams can play in shaping pricing strategy