How To Track Custom Events in GA4 using GTM (2025 Easiest Guide)

Описание: Struggling to track specific user actions in Google Analytics 4? You're not alone. In this step-by-step tutorial, I'll show you how to track any custom event in GA4 using Google Tag Manager – and how to test it before it goes live. No more guessing if that important button on your site is being clicked – you'll have the data at your fingertips!

Here’s what we’ll cover:
Setting up a GA4 Event Tag in Google Tag Manager (with your GA4 Measurement ID)
Choosing a clear event name (and why using underscores _ instead of spaces is important)
Creating a click trigger for the event (to track a specific button click)
Using Preview Mode in GTM to test the event (so you can verify it’s working before publishing)
Publishing your GTM changes to make the tracking live on your website

By the end of this tutorial, you'll have confidence that your custom event is firing correctly and showing up in GA4 – all before you push it live. 🎉

If you find this video helpful, please subscribe to the channel for more GA4 and GTM tips.

Don’t forget to like the video and share it with others who might benefit. Your support helps me continue making these tutorials! 🙌

This guide is perfect for non-technical users, marketers, or anyone who just wants to understand consent banners without getting lost in technical jargon. 🌟

Have questions or suggestions for future videos? Drop a comment below – I read every one and would love to help or cover the topics you care about. Thank you for watching and happy tracking!

👉 Timestamps:
00:00 Intro
00:05 Use Case
00:31 Google Tag Manager steps
02:30 How to test your tag/event
4:28 Thanks for watching (Subscribe to the Channel)

🔗 Helpful Links:
Create any click trigger in Google Tag Manager:    • The ONLY Click Trigger you need in Google ...  
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