Mark Sweeney: Inventing AimPoint and its impact on pro golf | TGJ Podcast 122

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In 2004, software developer Mark Sweeney was fed up with missing putts. So he dedicated two years of his life to creating a system that delivers perfect reads. He called it AimPoint. 

You’ve seen players from Keegan Bradley to Lydia Ko to Adam Scott straddle their line and read their break in finger-widths. Now, hear from the inventor of this peculiar but effective strategy, as Sweeney and host Tom Coyne dig into this method that took 100,000 lines of code to get right. Along the way, you’ll learn how Golf Channel’s virtual putting line came to be, how a group of third graders helped unlock an AimPoint mystery, and why you might already be a much better putter than you think.

Timestamps:

0:00 Origins of AimPoint

5:30 The software behind AimPoint

9:00 The effect of wind and grain

19:30 The evolution of AimPoint express

25:30 Criticisms of AimPoint & the use of greenbooks

29:18 Use of Aimpoint on Tour and it’s impact

35:00 Athletic vs Technical and the importance of speed

41:00 Measuring success

47:00 Pace of play

53:00 Finding answers

56:00 What’s next