Scrunch AI Review: How to Track Visibility in ChatGPT & Perplexity

Описание: I reviewed Scrunch, one of the leading AI visibility tools for tracking how brands appear in ChatGPT, Perplexity, and other answer engines.

As search behavior shifts from traditional Google results to large language models, more than 30 AI visibility tools have emerged in the last 12–24 months. In this video, I break down how Scrunch actually works, what makes it stand out, and where it still has limitations — based on real testing across multiple client use cases.

Scrunch shows strong market traction, has raised over $20M in funding, and is widely recommended by high-visibility SEOs. I’ve been using it hands-on for the past month across SaaS and B2B consulting projects to understand where it fits — and where it doesn’t.

What this review covers:

How AI visibility differs from traditional SEO

How Scrunch tracks prompts across ChatGPT, Perplexity, and AI Overviews

Prompt tracking, topic organization, and competitive presence

Citation tracking vs. true brand mentions

Influence scores and partner discovery

Content optimization opportunities and roadmap insights

Key strengths — and the biggest current limitation

This is an honest, practitioner-led review for teams thinking seriously about AI search visibility in 2026.

TIMESTAMPS

00:00 – Why AI visibility matters in the age of LLMs
00:23 – The rise of AI visibility tools
00:39 – Why we’re reviewing Scrunch
00:45 – Market traction, funding, and reputation
01:12 – What makes Scrunch unique
01:24 – Platform overview and user experience
01:44 – Agency-level access and multi-client setup
01:50 – Prompt tracking across LLM platforms
02:05 – Visibility trends and competitive presence
02:22 – Prompt setup and topic organization
02:48 – Platform-level variations and drill-down views
03:04 – Where competitive presence gets confusing
03:15 – Citations vs. actual brand mentions
03:33 – Citation tracking and influence scores
03:57 – Referral traffic and analytics reliability
04:07 – Content optimization features and future roadmap
04:36 – Overall assessment: strengths and positioning
04:57 – The biggest missing feature today
05:15 – Final thoughts and wrap-up

👉 Full written review and comparisons with other AI visibility tools are available at generatemore.ai