Building Genuine Trust that Lasts (TigerSales)

Описание: Most companies obsess over revenue.

That's the problem.

Here's what I shared during a talk I did for TigerBeetle’s 1000x World tour:
Revenue is not the goal. Building trust is.

When you make revenue the sole goal, you:
→ Send 300 million automated emails
→ Follow up 3 times "just checking in"
→ Focus on YOUR product instead of their pain
→ Build transactional relationships that die

What happens when you make trust the goal:
→ Revenue becomes the OUTPUT, not the input
→ You build relationships that last
→ You stop competing with 100 million cold emails
→ You become the company people want to work with

In this talk, I break down:
Why automated cold outreach erodes trust
The actual cost of 0.5% email response rates
How to do sales differently (real examples)
Why we don’t send automated sequences
The meetup strategy that builds real connections

The shift:
Automated → Curated Structured → Experimental Product-focused →
Trend-focused High volume → Human connection Call to action → "Want to brainstorm?"

This is how you build a sales motion that doesn't burn your brand.

💬 Do you agree closing revenue at all costs is killing sales culture?
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