From Site to C-Suite: Driving Tech Across an Organisation’s Value Chain

Описание: Following on from an excellent first panel at PropTech Connect Middle East, this session focused on how technology actually drives value across the real estate lifecycle — from development and operations through to customer experience and executive decision-making.

The discussion moved beyond innovation theatre and into practical implementation.

Key themes included:
Where technology is delivering real, repeatable value — and where it remains pilot-stage
Why many initiatives stall between executive ambition and operational execution
The importance of clear ownership in transformation rollouts
How to align incentives so adoption actually sticks

Some standout takeaways:
• Vishy Viswanand introduced his “three-pillar” framework — ensuring any new initiative benefits the Customer, the Company and the Team.
• Nikolai Walter explained how Aroundtown assigns a defined “Business Owner” for innovation rollouts to ensure accountability and scale.
• Camilla Andre highlighted the value of embedding a tech champion within each function to drive adoption and maintain momentum.

The session explored a core truth:
Technology alone does not transform organisations.
Operating models, accountability structures and leadership behaviour do.

Panellists:
Nikolai Walter – COO, Aroundtown
V Viswanand – CRM & CX Head, DAMAC Properties
Camilla Andre – CEO, Arosa Real Estate

Moderated by Alex Wiffen, Founder – Re:Defined Futures

If you’re leading digital transformation, PropTech adoption, or scaling real estate operations, this discussion offers grounded, practical insight from leaders operating at scale.

Explore more discussions from the Future of the Built Environment series:
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