Direct To Consumer (D2C) vs Multi-brand retail

Описание: Direct-to-Consumer (D2C) in the retail sector is the phenomenon of the digital age that is currently disrupting the retail landscape in the fashion and sporting goods industry. Brands such as Nike, Adidas, and others, are increasing their focus on D2C, away from the B2B sales structures or the indirect to consumer channels that seemed so established at the beginning of this century.

Learn more about why brands shouldn't shift totally to a D2C model and how multi-brand retailers can reinvent their business model.

Retailisation is an inventory management and optimisation software

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