كيف تتغير التجزئة (الريتيل) بمرور الوقت؟ أسرار النظريات التي تحدد مصير أي متجر

Описание: theories of retail change”

Cyclical theories:-

the wheel of retailing :
(Photo)

There have been many criticisms of the wheel theory. One major criticism is that it cannot be universally applied and is therefore not valid. Not all retail organizations enter the market at stage 1 – some enter as upmarket formats.

retail life cycle:

Innovation.
Growth.
Maturity.
Decline.

(Photo)

retail accordion:

relates retail development over time to merchandise range.

retail organizations to move alternately towards specialization and diversification over time.

Assortment and market diversification decisions are rarely supported
by market research; some companies reverse these decisions after
incurring high development costs.
Inconsistent assortment additions can have an effect on the retailer’s
image.
There is no clear dominance of generalist or specialist retailers.
Food retailers, in adding new merchandise lines with

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Environmental theories:-

evolution theory
تطور المجتمع والطرق

institutional theory:
(Photo)

conflict theory;

According to conflict theory there are four stages of response to a
retail innovation:
1 Shock.
2 Defensive retreat.
3 Acknowledgement.
4 Adaptation.

combined theory:
(Photo)

Cyclical theory – there are four main indicators retailers can use in
establishing the life cycle stage of their organization (or format). These
are:
Price.
Product range.
Geographical expansion.
Management style.

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