Orange Economy: Can Creativity Power India’s Next Boom?

Описание: Recently, during the Budget speech, Nirmala Sitharaman introduced a term that caught everyone’s attention: The Orange Economy.

So what is it? It’s about turning creativity into income. It covers animation, VFX, gaming, and comic industries, where ideas themselves create value.
Globally, the creative economy earns nearly $2 trillion a year. In India, it’s already a $30 billion industry, employing around 8% of the workforce.

That’s why the Budget proposes creator labs in 15,000 schools and 500 colleges, along with strengthening the Indian Institute of Creative Technologies in Mumbai.

Meanwhile, the plan also includes transforming Lothal, Dholavira, Sarnath, and Leh Palace into interactive heritage destinations using storytelling and modern technology.

So, can India turn creativity into its next growth engine through the orange economy? Comment below

#UPSC #OrangeEconomy #IndianEconomy #Budget2026 #CreativeEconomy #IndiaGrowth #PublicPolicy #Shorts

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