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Why Experts Don’t Need a PR Background to Earn Media
Автор: Cassie Clark | AI Search Expert + Found in AI Host
Загружено: 2026-01-20
Просмотров: 28
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One of the biggest myths about digital PR is that you have to be a “PR person” to earn media.
If you’re an expert in your field and you have a real point of view, journalists want your insight. Earned media isn’t reserved for massive brands — it’s about sharing expertise in the right places.
(Clip from my conversation with Kelly Jura at QWOTED for the Found in AI podcast)
#DigitalPR #EarnedMedia #Expertise #BrandAuthority #DigitalPR #ThoughtLeadership #SmallBusinessMarketing #BrandCredibility #aisearch
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