Tell the Story of Your Data w/ Google Analytics Annotations [Bite-Sized Internet Marketing Tutorial]

Описание: Another quick #InternetMarketingTutorial by Greensboro SEO Pro!
(https://GreensboroSEOPro.com)

In this short video, we explain how and why to add #Annotations in #GoogleAnalytics. It's one of those small things that can make a big difference to your marketing campaigns.

Annotations in Google Analytics help you tell the story of your data. They are basically just little notes. You can add them at different points along your #Analytics timeline to signify certain events. Most digital marketing tools have some sort of notes or comments system.

For most businesses, Google Analytics will be one of the robust tracking platforms they use. For us, it's just one of many.

Therefore, what you see us record in GA might be very different from what you record in GA. At the very least, you should track major website changes and changes to how GA data is represented.

On the other end of the spectrum, you might want to record every single little change you make to your website and online marketing campaigns over time. If you aren't doing this anywhere else, Google Analytics is definitely a great place to start keeping #DeveloperNotes.

One of the main advantages of #GoogleAnalyticsAnnotations is the built in sharing capabilities. You can keep your notes private or you can share them others how have access to you GA setup. This is one of the main reasons you keep #DevNotes in the first place--to help others understand the story of your data.

All in all, Google Analytics Annotations are one of the most powerful #databasedstorytelling methods webmasters and marketing consultants have available today.

If you aren't using them, start today!

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