What is a Company USP?

Описание: It's impossible to effectively market or continually scale your business unless you have a clear & concise understanding of where your brand stands in your space and what makes you unique from your competition. Everything from the company name, logo/branding, strategic messaging, service offerings, retail price & promotions are all examples of items that should be contingent on thoroughly understanding the current market. Often times small business owners & entrepreneurs don't really have a clear understanding of what truly makes them unique - big mistake!

Source: Video excerpt from "Crafting Your Story: Creating A Strong Brand Identity" - which was a workshop created for Central Ohio Small Business owners by our Co-Founder | President, Nate Nale.