How to Increase Average Transaction Value with Fryderyk Szydlowski (Embargo)

Описание: Most hospitality businesses struggle with stagnant revenue because they focus solely on their "hero" product while ignoring the secondary items that drive actual profit. Increasing your margins doesn't require a total overhaul—it requires a strategic shift in quality and selection.

In this episode, Fryderyk Szydlowski, co-founder of Embargo, explains why "less is more" when it comes to your menu and how coffee shops can nearly double their average transaction value by aligning the quality of their food with their premium coffee. We dive into the psychology of the premium customer and why operational efficiency starts with cutting the distractions that aren't making you money.

🥐 The secret to driving higher average transaction values by pairing high-quality food with premium coffee.

⚖️ Why shortening your product selection reduces operational friction and increases customer satisfaction.

📈 How to identify "distraction products" on your menu that are draining your margins without adding value.

🚀 The shift from a £4 transaction to a £9 transaction through sourcing and quality alignment.

About the Guest: Fryderyk Szydlowski is the co-founder of Embargo, a leading platform helping hospitality businesses optimize loyalty and customer engagement.

About Aulium: Aulium is a video show dedicated to Innovation and Private Capital. Hosts Thomas Viguier and Markus Perkumas interview industry leaders to uncover the mechanics of European tech ecosystems, M&A strategies, and the future of investing.

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