1 Billion Views Online | Not Your Average CEO | CEO

Описание: In this episode of Not Your Average CEO Lifeline Podcast, hosts Danielle Cuomo, MBA, and Nicole Gallicchio-Elz sit down with Jake Isham, filmmaker, creative entrepreneur, and founder of an agency that has generated over 1 billion views online.

Jake shares his unconventional journey from aspiring artist and filmmaker to becoming the CEO of a high-performing content and marketing agency. Together, they unpack what truly drives growth in today’s digital landscape, challenging the obsession with virality and shifting the focus toward authority, trust, and intentional visibility.

This conversation dives deep into the difference between being seen and being trusted, why millions of views don’t automatically translate into clients, and how founders and CEOs can build omnipresence without billion-dollar marketing budgets. Jake also breaks down where to focus if you only have a few hours a week to dedicate to content and why video remains the highest-return strategy.

💡 What We Cover:
Reach vs. authority: why visibility alone doesn’t convert
The difference between “knowing” a brand and trusting it
Why the right views matter more than millions of views
What omnipresence really means for modern brands
How to build visibility without massive ad spend
Where to focus if you only have 2–3 hours a week for content
Short-form video, long-form YouTube, and video podcasting strategies
How batching content can create a full month of visibility in just a few hours

Why the best artists are often the CEOs of their own business
🎯 Top Takeaways for Leaders & Entrepreneurs:
✔️ Stop chasing virality: Build authority instead
✔️ Content should speak directly to the people who will buy from you
✔️ Omnipresence is about consistency, not budget size
✔️ Video delivers the highest ROI when time is limited
✔️ Your journey as a CEO doesn’t have to look like anyone else’s

📌 Why This Matters:
Jake reminds us that success online isn’t about being everywhere randomly, it’s about being visible on purpose. By focusing on authority, trust, and strategic content distribution, CEOs and entrepreneurs can turn content into real business growth without burnout or endless posting.
🎙️ Season 5 | Episode 1 is live now!!

✨ This episode is brought to you by Virtual Assist USA: www.virtualassistusa.com
Helping CEOs and business owners streamline operations, delegate effectively, and scale smarter with the right support in the right roles.

🔗 Connect With Us on LinkedIn:
👤 Nicole Gallicchio-Elz
👤 Danielle Cuomo, MBA
🔗 Connect with Jake Isham:
👤 LinkedIn:   / jakeisham  

Are you creating content for views or for the people who are actually ready to work with you?

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