Most B2B companies are burning money! 🔥
Автор: The FP&A Guy
Загружено: 2025-02-24
Просмотров: 452
Описание:
In this episode of FP&A Tomorrow, host Paul Barnhurst sits down with Chris Walker, CEO of Passetto and Executive Chairman of Refine Labs, to confront the biggest financial drain in B2B tech - inefficient go-to-market investments.
Slower growth. Higher acquisition costs. Lower enterprise value.
These aren’t just minor inefficiencies, they’re the most expensive problems in SaaS today.
Companies pour 30% to 100% of revenue into go-to-market efforts, making it the largest line item on the P&L - bigger than product development, bigger than R&D.
And yet, most businesses still don’t know if they’re spending that money wisely.
Finance teams obsess over tracking costs, but few truly understand which investments drive real growth.
Go-to-market isn’t just an expense - it’s the engine of revenue. when it’s not measured and optimized correctly, it burns cash instead of fueling scale.
🎧 Listen to the full episode @thefpandaguy
#FinanceLeadership #FPandA #Passetto #SaaS #GoToMarket #BusinessGrowth #FinancialStrategy #Tech
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