The AI Search Paradigm Shift: Is Your Dealership Ready?
Автор: Motorcycle & Powersports News
Загружено: 2026-01-21
Просмотров: 49
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Research indicates that approximately 30 to 40% of today's leads use AI search tools during the vehicle research and purchase phase, representing a significant paradigm shift similar to the early 2000s adoption of search engine optimization (SEO) and search engine management (SEM).
In this episode of Power Player, host Brian Ankney speaks with Ekho Co-founders Rowan Mockler and Chris Howard. Ekho has developed Ekho GEO, a product that allows dealerships to understand their performance in AI search results against competitors and optimize their inventory listings and dealership information for AI search platforms.
This episode of MPN's Power Player is sponsored by ZiiDMS — the heart of technology in your dealership and the engine that drives productivity and profitability. Schedule a demo today at https://www.ziidms.com.
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