How Do Travel Agents Define Loyalty Program Objectives?

Описание: Ever wondered what goes into creating successful loyalty programs in the travel industry? We explore the crucial process of how travel agents define their objectives for these programs.

While the full details of this particular session are not available, successful loyalty program objective definition often includes:
► Identifying the core purpose of the program, whether it's retention, acquisition, or increased spend.
► Setting measurable and realistic key performance indicators (KPIs) to track progress.
► Understanding customer segments and tailoring benefits to resonate with their specific needs and desires.
► Aligning program goals with overall business strategy and revenue targets.
► Considering the competitive landscape and how the program differentiates itself.


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