PARITY, PERCEPTIONS, AND THE RESTROOM | Michael Barbera | TEDxEvansStreet

Описание: It is Michael Barbera's research that leads to the idea human judgment and perception likely cues a similarity heuristic that alters the perception of the bathroom user which likely alter the individual’s restroom choice. Michael Barbera is an award-winning consumer psychologist and strategy consultant for Fortune 50 companies. He is a business psychologist who is involved in both practical and academic endeavors. His areas of practice are consumer behavior, consumer emotions, social psychology, decision-making, brand management, marketing, and long-term business strategies. Michael is the CEO of Barbera Solutions. His clients can be found on the Fortune 50 list and several television programs such as ABC’s Shark Tank and Bravo’s Million Dollar Listing. Michael shares his research and experiences as a keynote speaker for public and private organizations, and as the host of the Clicksuasion podcast. In 2015, the White House recognized Michael for his contributions to entrepreneurship. This work includes development and validation of consumer emotions, consumer behavior, product placement, consumer experiences and business growth strategies. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx