The Truth About Super Bowl Ticket Prices Is Worse Than You Think

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The NFL created scarcity by blocking off 99% of tickets from the public. Then the resellers used the internet to capitalize on that scarcity and drive the price up to the land of insanity.
Every year, the resale market tests how much scarcity is worth, and every year, the answer is the same…more.
Thanks to the low allotment, the supply stays pretty much the same, while demand keeps on growing. 99% of the tickets go to people of influence who use the game as a form of self-marketing. Making the event highly desirable for non-football fans who want to show their face at the event.
Now their followers start to place a premium on the game and join the pool of fans fighting for the one percent of tickets. The pool gets bigger, and the bids get higher, and that’s how you end up with a chart like this.
Regular people simply can’t compete in this market. So the experience he could have had back in 1990 is a thing of the past.