Poll: Facebook Scandal Changes Social Media Use

Описание: (24 Apr 2018) VOICEOVER SCRIPT
IN THE WAKE OF FACEBOOK'S DATA PRIVACY SCANDAL WITH CAMBRIDGE ANALYTICA - AND CEO MARK ZUCKERBERG'S HIGH-PROFILE GRILLING BY CONGRESS - AMERICANS ARE CHANGING THE WAY THEY USE SOCIAL MEDIA.
SOUNDBITE (English) Becky Carroll, social media user
"Yes, I definitely have reviewed my privacy settings on all my main social media accounts and have changed them slightly."
SOUNDBITE (English) Jesse Meyerson, social media user
"Yes, I use social media less often due to general privacy concerns, and I don't put personal information out."
A NEW POLL BY THE ASSOCIATED PRESS-NORC CENTER FOR PUBLIC AFFAIRS RESEARCH FOUND THAT SEVEN IN TEN AMERICANS WHO HEARD ABOUT THE FACEBOOK CONTROVERSY HAVE MADE AT LEAST ONE CHANGE IN HOW THEY INTERACT WITH SOCIAL MEDIA SITES.
AMERICANS REPORTED UN-FOLLOWING CERTAIN PEOPLE OR GROUPS, UNINSTALLING SOCIAL MEDIA APPS ON THEIR PHONE OR DELETING ACCOUNTS ENTIRELY.
MOST INTERNET USERS SAY THEY'RE CONCERNED COMPANIES WON'T SECURE THEIR PERSONAL INFORMATION. OR THEY'LL KEEP COPIES OF FILES EVEN IF YOU TRIED DELETING THEM.
SOUNDBITE (English) Carlos Rosado, doesn't use social media
"Once you post something on the Internet, it's never going to go away. Once you hit that click, it's there forever. It's just a question of finding it, and nowadays people are pretty savvy at finding things."
  
USERS ARE WORRIED ABOUT THEIR DATA FALLING INTO THE HANDS OF HACKERS --AS WELL AS ADVERTISERS, BUSINESSES AND GOVERNMENTS.
FEWER THAN HALF ARE CONCERNED ABOUT POLITICAL CAMPAIGNS GETTING THEIR DATA - EVEN THOUGH MOST ARE AWARE THAT CAMBRIDGE ANALYTICA, WHICH WORKED FOR PRESIDENT TRUMP'S 2016 CAMPAIGN, OBTAINED THE PERSONAL INFORMATION OF UP TO 87 MILLION FACEBOOK USERS.
AMERICANS SEE PROTECTING PRIVACY AS A RESPONSIBILITY SHARED BY SOCIAL MEDIA COMPANIES, INDIVIDUAL USERS, ADVERTISERS AND BUSINESSES. FEWER SAY IT'S THE GOVERNMENT'S RESPONSIBILITY.
SOUNDBITE (English) Abhishek Nagaraj, UC Berkeley business professor
"I think this is a watershed moment for privacy online ... I think it will have a fundamental effect on the economics and the revenue for the companies, and so I think it's pretty central in terms of running their business that they take this seriously. If not then I think Congress will have more of an excuse to come and legislate things."
FOR SOCIAL MEDIA COMPANIES TO RESTORE PUBLIC TRUST, PROFESSOR ABHISHEK NAGARAJ BELIEVES THEY MUST PROVIDE BETTER TOOLS FOR USERS TO CONTROL THEIR DATA - AND CREATE A CORPORATE CULTURE THAT EMPHASIZES PROTECTING CONSUMER PRIVACY.
  
TERRY CHEA, ASSOCIATED PRESS, BERKELEY, CALIFORNIA

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