How PI Firms Win Market Shifts: Expansion, Brand & Lead Generation | Michael Steinger

Описание: Most law firms see market shifts as a threat
But Michael Steinger sees them as an opportunity.

In this episode of Personal Injury Mastermind, we sit down with Michael Steinger, founding partner of Steinger, Greene & Feiner, to explore how he scaled his firm from just two people answering their own phones into a 400+ employee, multi-state personal injury powerhouse that’s actively acquiring firms as industry consolidation accelerates.

Michael shares real-world insights into what it takes to grow and compete in today’s rapidly changing legal market. We break down why motor vehicle accident cases aren’t going away, how consumer attention has fragmented across platforms, and why capital, data, and brand strength now matter more than ever.

In this episode, you’ll learn how Michael’s firm:

• Evaluates new states and jurisdictions before expanding
• Builds a massive intake operation with bilingual teams, outbound dialers, and chase departments
• Uses real-time data and performance dashboards to manage office partners like a public company
• Balances traditional media like TV advertising with digital marketing in a hyper-fragmented landscape
• Thinks about the future of PI law, including ABS, MSOs, and private capital
• Positions itself as a strategic buyer while competitors get quietly boxed out

This is a rare and transparent conversation about what it truly takes to survive (and win) as consolidation reshapes the personal injury industry.

If this episode made you rethink your growth strategy, marketing mix, or long-term positioning, be sure to subscribe. New episodes drop every week.

About the Speakers:

Michael Steinger is the founding partner of Steinger, Greene & Feiner, a multi-state personal injury law firm with 17 locations across Florida, Texas, and Tennessee. Founded in 1997 with just two employees, the firm has grown to over 400 team members and has recovered more than $2 billion for clients.

Michael is a nationally recognized trial attorney who has been featured on CNN, Bloomberg, and NBC News. He is also a member of the Million Dollar and Multi-Million Dollar Advocates Forum. Beyond his legal work, Michael is deeply committed to philanthropy, supporting more than 100 nonprofits and funding scholarships for minority and survivor law students.

Steinger, Greene & Feiner
Website: https://www.injurylawyers.com/

LinkedIn:   / steinger-greene-feiner  

Instagram:   / injurylawyer  

YouTube:    / @steingergreenefeiner  

Michael Steinger
LinkedIn:   / michael-steinger-549902a1  

Instagram: https://www.instagram.com/steingerfor...

Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts providing digital and traditional growth strategies for personal injury firms.

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