The Manager of Everything: Lacy Hendricks - COO at ClearLead Digital - #1

Описание: The debut episode of Unfiltered brings together co-hosts Dylan Scroggins and Matt Speer with guest Lacy Hendricks for a candid and wide-ranging conversation about the realities of running a property management business today. Lacy shares her journey from working at Facebook to stepping into a family business, the challenges of modernizing operations, and the role of automation and AI in driving the industry forward. She also opens up about launching a new venture focused on SEO and digital tools for property managers, offering practical insights on growth, leadership, and staying ahead in a rapidly evolving field.

We discuss:
Transitioning from corporate tech to a family-run property management business
Building healthier operations by focusing on processes rather than door count
Practical automation strategies with tools like Lead Simple, DocuSign, and Zapier
The leadership challenges of driving team adoption of new technology
Launching ClearLead Digital to help property managers implement effective SEO strategies

This episode is packed with actionable lessons for property managers and entrepreneurs looking to modernize their operations and embrace new opportunities.

Links:
PropertyManagement.com
Lacy on LinkedIn -   / lacyhendricks  
Dylan on LinkedIn -   / dylanscroggins  
Matt on LinkedIn -   / mspeer  
ClearLead Digital -   / clearlead-digital  
Thia Finn Books - https://www.thiafinn.com/

Topics:
00:00 - Intro
02:39 - Lacy’s journey into property management
05:11 - Challenges and changes in the property management industry06:58 - Implementing technology and automation
17:18 - Leadership and team buy-in for new systems
20:28 - Balancing passion projects and professional responsibilities
21:38 - Challenges and innovations in property management
22:16 - The role of technology in modern business
23:45 - The future of SaaS in property management
27:55 - SEO strategies for small businesses
33:57 - Launching a new venture: Clearly Digital
39:33 - Final thoughts and contact information