The Reality of the GTA Market in 2026

Описание: The Reality of the GTA Market in 2026
Are you a real estate agent trying to navigate longer selling timelines, tougher clients, and a slower but more complex market in 2026?

Today, we have Katelyn, Carly, and Clare breaking down what’s actually happening in the GTA real estate market as 2026 begins. From rising inventory and slower sales to mortgage renewals, condo challenges, rental demand, and the growing role of AI in client decision-making, this conversation focuses on what agents need to understand right now. The team also discusses pricing realities, pre-construction risks, changing consumer behaviour, and why professionalism, patience, and process matter more than ever in today’s market.

In this video, the C21 Percy Fulton team analyzes current GTA market conditions, agent strategies, pricing realities, and the shifts reshaping real estate in 2026.

Follow along 👇
00:00 Market context and Power Hour overview
7:15 Seller sensitivity and longer selling timelines
14:40 Listing strategy, pricing, and presentation mistakes
21:30 GTA market statistics
30:20 Mortgage renewals and buyer affordability pressure
38:50 Pre-construction risks and commission issues
46:10 Realtor count drop and rising industry costs
52:30 How AI is changing client behaviour
1:01:20 Rental demand, downtown trends, and outlook
1:08:10 What matters most for agents going forward

#torontorealestate #torontorealtor #toronto

Whenever you’re ready there are 5 ways we can help you…
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Katelyn Fulton
Broker Owner | Century 21 Percy Fulton Ltd.
Founder & Strategy Consultant | Fulton Consulting
[email protected]