If You Don't Name Where You're Going, You Stay Where You Are

Описание: Ann walked through our house and started subtracting.

Photos down. Repaint the kitchen. Simplify the shelves. We had put years into that place. Every detail was intentional. And she was standing in the middle of it telling us there was too much of us in it.

In order for people to see themselves in it, they have to see less of you in it.

Here's the thing about staging. You only do it because you intend to move. The editing makes no sense otherwise. Why subtract from something you're keeping?

Vision works the same way. The discipline to name it plainly, to strip away the noise, to make room for your team and your customers to see themselves in it, that discipline only exists if you actually believe you're going somewhere. If you don't believe in the destination, you clutch the present. Every photo stays on the wall.

Entrepreneurs underestimate vision because they don't understand where it goes and what it does. It's not a mission statement. It's staging for a future you intend to inhabit.

If you don't name where you're going, you stay where you are.

🎧 No Stage, Just a Chair
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