Starbucks wants to win back customers, but growing US competition will make that harder

Описание: (31 Jan 2026)
RESTRICTION SUMMARY:

ASSOCIATED PRESS
New York - 30 January 2026
1. Various, Starbuck location in Manhattan

ASSOCIATED PRESS
Washington, D.C. - 30 January 2026
2. SOUNDBITE (English) Chris Kayes, professor of management, The George Washington University School of Business:
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"Customers have not fallen out of love with Starbucks, but they become a polyamorous in their choice of coffee, meaning that they still like Starbucks. Starbucks is still on their mind when they're thinking about coffee, but there's a lot of options out there that they have now. So they're just as likely to do that quick cup of coffee from the gas station, or maybe they're looking for something a little bit more special, and they're gonna go to one of the competitors."

ASSOCIATED PRESS
New York - 29 January 2026
3. Various, Starbucks new interior design display at recent investor days meeting in New York

ASSOCIATED PRESS
Washington, D.C. - 30 January 2026
4. SOUNDBITE (English) Chris Kayes, professor of management, The George Washington University School of Business:
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"Starbucks is really leaning on the fact that people wanna go back to their cafes and spend time there. But what the data is showing is that people want coffee more quickly. About 70% of every cup of coffee is now done on the go. It's done either through an app or it's done through drive-through. So I think this strategy is interesting, but is it really gonna lure people back to Starbucks? Looks like the data's not gonna confirm that. So it will be interesting to see if Starbucks can really create that experience that makes people wanna go back to their cafes."

ASSOCIATED PRESS
New York - 30 January 2026
5. Various, Starbuck location in Manhattan

ASSOCIATED PRESS
New York - 29 January 2026
6. SOUNDBITE (English) Linda (last name withheld by request), prefers Dunkin' or Luckin over Starbucks:
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"I don't like any coffee, any flavor from Starbucks at all. Yeah, so I like Luckin more, but the coffee of Luckin is so strong, really strong, and very, very cheap. When you use the app, they always give you 50 or 70% off. Like this one, it's just $3. If you buy from Starbucks on this side, probably end up with $8 or $9."

ASSOCIATED PRESS
New York - 28 January 2026
7. Various, Luckin Coffee, a fast-growing Chinese rival to Starbucks

ASSOCIATED PRESS
New York - 29 January 2026
8. A Luckin Coffee customer coming out of a store in Manhattan
9. SOUNDBITE (English) Linda (last name withheld by request), prefers Dunkin' or Luckin over Starbucks:
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"Dunkin' Donuts app is good too when you collect, when you use the app, right, when you collect the points, they give you free food, free drinks, all kind of things, it depends on how many points you collect. So either I'm gonna drink Dunkin' or Luckin, so I don't drink Starbucks at all, no matter what. I don't like Starbucks."

ASSOCIATED PRESS
New York - 30 January 2026
10. Various, Dunkin' store in Manhattan

ASSOCIATED PRESS
New York - 29 January 2026
11. SOUNDBITE (English) Xunyi Xie, home brews espresso:
"I think it's overpriced, that's in my opinion, and then we buy different kinds of beans and then it's roasted and then just grind it at home. So we have more various options that we can have at home, but for Starbucks I just have to say if I'm not sitting in there, it's overpriced for me."

ASSOCIATED PRESS
New York - 30 January 2026
12. Exterior, Starbucks store
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