Research for Designers: Where to Start

Описание: For more on logo design, join Shantanu on Skillshare with a 1 month free trial: skl.sh/3LxbV5q

Before you design a logo, you need clarity on the brand identity, target audience, and competitive landscape. In this introduction to design research, Shantanu Kumar shares where to start.

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RESEARCH FOR DESIGNERS QUICK JUMP MENU

00:00 Researching: Where to Start
00:43 Organizing and Expanding on the Client Brief
02:11 What to Ask Your Client About the Brand
03:45 Creating a Timeline for Your Project
04:45 What Is a User Persona, and Why Are They Important?
05:38 Diving into Deeper Research
06:34 Competitive Analysis
08:11 Next Steps

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ABOUT SHANTANU KUMAR

Shantanu Kumar is a brand identity designer & YouTuber based out of New Delhi, India. He melds his engineering background with his art to guide his style and has a passion for building brand materials and guidelines. He has designed logos for Sikkim Coffee, Prospeer, and SmartGreen AquaCulture. His unique perspective along with his love for minimalism help him come up with aesthetically appealing logos. With a camera in his hand & editing software at his disposal, he loves making YouTube videos about his design process, too. In Logo Design Basics: Develop a Memorable Brand Identity, learn how he develops memorable logos using symbolism, color theory, and typography—and how you can, too: https://skl.sh/3HSMRUa