Your Marketing Isn’t Broken. Your Systems Are. (AI, HubSpot & Customer Experience)

Описание: In this episode of the HubSpot Hints Podcast, Andy Brimhall sits down with Lisa Zwikl, Chief Strategy Officer at SmartAcre and co-host of the Agency Balance Podcast, to talk about what’s really breaking modern marketing systems.

Most companies don’t struggle because their ads or campaigns are bad. They struggle because the systems behind the customer journey don’t connect. Leads come in… and nothing happens next.

Lisa shares how growth agencies are evolving beyond campaign execution into customer experience architecture — connecting marketing, sales, data, and AI inside platforms like HubSpot to actually drive outcomes.

In this episode, we cover:

✅ Why lead generation is only the beginning of the customer journey
✅ The hidden “leaks” that cause marketing funnels to fail
✅ How agencies diagnose problems clients don’t even realize they have
✅ Using CRM data and AI to uncover real buyer intent
✅ Why companies need AI policies right now (and most don’t have one)
✅ The balance between automation and human creativity
✅ Why AI has ideas — but humans still provide taste and strategy
✅ How rapid prototyping and AI tools are changing agency work

If you’re a marketer, agency leader, RevOps professional, or HubSpot user trying to navigate AI without losing the human side of marketing, this conversation is for you.

🔗 Learn more:

SmartAcre → https://getsmartacre.com
Connect with Lisa →   / lzwikl  
Hintible → https://hintible.com

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