What is the SPIN Selling Sales Method?
Автор: Sales Enablement Collective
Загружено: 2025-06-23
Просмотров: 1795
Описание:
Neil Rackham studied over 35,000 sales calls. His shocking findings still influence how the most salespeople close deals over 35 years later.
The secret?
The best salespeople don't pitch harder. They ask better questions.
By asking the right questions, you learn exactly what the customer needs. Then you can tailor your product pitch into exactly what the customer wants to hear.
In this video, we'll cover everything you need to know about SPIN selling. We'll break down the method, its benefits, and give you example questions for each stage of the method.
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📖 Related reading and resources
▶︎ What is the Command of the Message Methodology: https://www.salesenablementcollective...
▶︎ Sales methodology articles: https://pmmalliance.co/3Et98e0
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🕸️ Find us here ▶︎ https://www.salesenablementcollective...
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00:00 - Intro
00:38 - SPIN selling explained
01:01 - Benefits of the SPIN sales method
01:16 - What SPIN stands for
02:14 - The 4 stages of SPIN selling
02:41 - Examples of Situation Questions
03:14 - Examples of Problem Questions
03:51 - Examples of Implication Questions
04:01 - Examples of Need-Payoff Questions
04:54 - Why the SPIN sales method works
#salesmethodologies #salesenablement #spinselling #spinsalesmethod #neilrackham
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